SN-Reach PowerShare Platform: Performance Breakthrough in
Sales Growth, Data-Driven Offers and Metrics
New marketing platform delivers 10-fold Increase in digital pass-along of best offers and
four+ generation social network sharing measurement
Los Gatos, CA Dec 09, 2009 -- – SN-Reach, leaders in integrated social network (“SN”) marketing analytics, announce the development of the SN-Reach PowerShare platform (“PowerShare”), a breakthrough solution that enables companies to further monetize their current online marketing efforts (via websites, e-mails, search ads and Facebook pages) by creating a 10-fold “multiplier effect” that gets consumers to exponentially increase the “digital pass-along” of those offers or content. And for the first time ever, this optimized viral spread can be measured completely, allowing marketers to fully quantify the impact across four-plus generations of re-sharing cycles through Facebook and other social networks.
Many large marketers have been frustrated until now because they felt SN audiences were not reached effectively, even though hundreds of millions of dollars have been spent on a broad array of approaches. Many strategies focused on a few single elements of the total solution, not encompassing the full set of core features needed to effectively monetize SN performance.
“It’s ironic that the old generic-share links many marketers use today aren’t giving them a complete view of the full viral spread – they just get ‘first-share clicks numbers’ and not the total number of people shared,” says Keith Rose, CMO at SN-Reach. “You can’t measure viral success without the re-share volume from inside social networks like Facebook. Many marketers were getting share volume data from generic-share buttons that don’t give full credit or insight of how programs are performing across the viral-chain. Now with PowerShare, they can.”
As a comprehensive solution in a single fully-integrated platform, PowerShare addresses fundamental characteristics of the SN environment and directly advances the business goals of the brand marketer. These fundamental characteristics include:
- Multiply the Existing Consumer Base
- Utilize the brand’s existing consumer base as the start point for new viral growth
- Start viral sharing by giving them sharing multiplier links anywhere they already have high traffic or intense interest (e-mails, search engine ads, websites, etc.)
- Harness the robust person-to-person communications of social networks to maximize pass-along of best offers and information
- Maximize Engagement and Pass-Along
- Responsively tailor offers to the characteristics of each viewer to maximizing engagement
- Present offers in a branded environment to stimulate continued pass-along
- Present associated content that extends and deepens engagement
- Identify Mavens, Super Fans, Influencers
- Produce pass-along messaging that brings new viewers to a promotion
- Measure whose invitations create the largest numbers of new viewers
- Learn What’s Working, Build On Success
- Measure every viewer action and assess the effectiveness
- Track all pass-along and measure effectiveness from re-sharing
- Deliver all data in unified reports that illuminate business performance
Some the most well-informed and savvy marketing organizations in the world believe that SN-Reach’s PowerShare is a significant breakthrough in SN marketing. This is a critical form of marketplace verification from a highly qualified audience, confirming that SN-Reach has truly created a new and distinctive approach that addresses the critical shortcomings experienced in today’s market.
Leading brands are scheduling pilot programs as the first step in learning to utilize SN-Reach PowerShare capabilities. Also, top-tier Internet advertising agencies are launching programs for their key clients.
“It’s truly rewarding to have some of the brightest minds in the industry tell us the SN-Reach PowerShare platform is a huge step forward,” adds Rose. “Recently, we were told this is the only solution available that provides massive growth and complete metrics through social marketing.”
About SN-Reach
SN-Reach is the leader in integrated social network marketing analytics and growth. We maximize success by growing and measuring our clients' social sharing multipliers, which enables them to fully monetize their websites, e-mails, search ads and Facebook pages via optimized viral spread. Our technology includes analytic engines that expand and monitor virality and ROI, and our services create success across Web 2.0 and 1.0 ecosystems.