From The WebMetrics Guru
August 13 2010 - SNReach..ing for Facebook Viral Pass along Measurement
"I’m trying an experiment on this blog by using a new Social Media Measurement Platform called SN-Reach (and I wrote about SN-Reach a few weeks ago)...When SNReach formally launches there will be a portal page where all the data for your (my) campaign(s) is displayed in real time – in beta, as it is now, that information will be manually shared with me – and I’ll probably have something substantive to share with my readers by early September."
From Social Media Sean
Analysis of SN-Reach, a new Social Sharing Platform Posted by Social Media Sean on May 6, 2010
"Wow, this looks like an interesting tool. I just saw this cool new app called SN-Reach, a new Social Sharing Platform for using the new “like” concept with your Facebook business pages. This app takes Facebook sharing and tracking to a whole new level. I am wondering if anyone is concerned that you have to click accept to allow this application to work? I watched their Video and it looks like the stats are cutting edge and I really like their logo (the like it? share it?)"
"SN-Reach is an analytical social network marketing company. Until recently, sharable links were unable to track exactly how many people they’d reached, or share much in the way of clear and detailed feedback. SN-Reach promises to fill that data gap with their Facebook application which creates your own branded page on Facebook (essentially separate from your fan/business page) from which you can track this information. Aside from the usual rough edges and slow loading speeds that can be expected from any complex application running on the Facebook platform, we’ve been pleased with the results we’ve seen so far in our beta test of the tool."
The discussion about ROI for brands in social media is one of the most important issues for the industry to consider at the moment; we all need to adapt to changing parameters and shifting expectations…
- Katy Howell -
Marketing Director, immediate future